Print Hints: 6 Common Ad Mistakes that Waste Money
Few of us would actually throw money in the trash can or down the toilet, but as marketers we do it all the time without realizing it. Marketing requires trial and error, lots of testing. But there are...
View ArticleBrand Advertising This Week 4.12.13
It’s Friday and its time to review the week that was in advertising. Find out wehrhe and why President Obama and Justin Bieber are facing off? Which clothing retailer was banned in the UK? And which...
View ArticleRemnant Advertising: Outlet Shopping for Media Buyers
In business, as in life, budgets get tight. The economic climate among other things can impact ad rates and marketers must find creative ways to stretch their dollars. One option to consider is...
View ArticleBrand Advertising This Week 4.19.13
Oh yeah!!! It’s Friday time for our review of the week in brand advertising. Find out which social network launched a music service? Which classic brand mascot got a makeover? And what retail chain...
View ArticleIs Direct Mail Obsolete in a Digital World?
Is direct mail marketing is still relevant in a world where everything seems to be “e”-this and “i”-that. The answer, quite simply, is yes. Not everyone is online. There are still lots of people who,...
View ArticleThe Digital Evolution: The Rise of eMagazine Advertising
The digital evolution is continuing. According to Forrester, more than 50% of Americans own a smartphone. And consumers are increasingly using tablets as a replacement to their laptops and desktops....
View ArticleThey Did WHAT With Your Ad? Here’s What You Can Do Do…
The unthinkable has happened. Your ad for a children’s toy somehow ended up on an adult website. Or they ran last year’s ad with the wrong dates and prices. Or maybe your print ad is pixilated so bad...
View ArticleWhitepaper: Media Buying for Luxury Brands
The promotional budget for most brands is 3-5% of revenue, for luxury brands its 10%. Find out how best to promote your luxury brand and get the most for that 10% in our #WednesdayWhitepaper ”Media...
View Article6 Media Buying Blogs Media Strategists Read
One of the best parts about being the corporate blogger for Capitol Media Solutions is that it gives me a valid excuse for indulging in my love for reading blogs. Reading blogs provides us the...
View ArticleOut of the box: Nontraditional Advertising
For most of us marketers, December’s the time of year for finalizing our 2014 media planning and formulating strategy. This is the time to decide where and when to advertise to get the biggest bang for...
View ArticleAds That Get Noticed Do This — Do You?
What was the last ad you saw? Now, think about the last one to catch your attention? Studies estimate that we are exposed to more about 5,000 ad messages a day. Not just radio or TV commercials, but...
View ArticleBoost Sales and Save with Co-Op Advertising
Advertising is effective, but it can also be pretty expensive. As media strategists, our primary goal is to get you the biggest bang for your buck. There are many ways to do this: throwing in some...
View ArticleThe ABC’s of Education Marketing & Media
Career success, were taught, usually starts in the classroom with education by our country’s teachers. Many resources exist to aid students in reading, writing, and arithmetic but few exist for...
View Article4 Tips for Top Notch Native Advertising
When in Rome, do as the Romans do. That’s a pretty accurate description of native advertising. Great, but what exactly is native advertising? Native advertising, like banner ads, are digital ads found...
View ArticleNative Advertising Best Practices
The people have spoken and invasive, pushy advertising is out. Consumers are too smart. They just don’t get the conversions they used too. People aren’t clicking, they’re fast forwarding, and they’re...
View ArticleHow a Media Barter Can Extend Your Advertising Budget
As the keeper of the marketing budget, it can pay (and save) to consider creative, out-of-the-box strategies to stretch your ad dollars. A media barter is a solution media buying and planning agencies...
View ArticleBuying Media for Next Year? Get Started Now.
Have you begun your media planning yet for next year? If not, delaying could cost you premium advertising and more money. SRDS released a study earlier this year that found that advertisers are buying...
View ArticleMedia Buying for Luxury Brands
Do higher income consumers make purchase decisions differently than the average consumer? How do they find out about new products? How much research is involved in making the decision to make a...
View ArticleDon’t Mirror Competitors: Go for Non-traditional Advertising
In an industry as competitive as marketing and advertising, agencies must continue to find way to get the job done for our clients. That job is not easy particularly when most Americans are exposed to...
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